Try Rugby | Kay Ho KOL
The HSBC Try Rugby Programme is a partnership with the Hong Kong Rugby Union and Education University HK that opens up a world of opportunities for children through learning and play.
Amidst the impact of COVID-19, 58.1% of primary students reported a decrease in physical activities. With schools out of session, how could we re-channel our efforts to continue making a positive impact for kids?
That’s when we turned our attention to engaging with parents and kids directly, with the ambition to inspire families to give rugby a try. Another challenge – getting through to Hong Kong parents who are intently focused academic achievements and may be unaware of rugby benefits.
Director: Robin Lee